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3. 'Swadish' is a Multi-cuisine Restaurant running for the past 20years in a Cosmopolitan area which are predominantly middle class customers. However in the past couple of years the customers have been decreasing. The restaurant management is considering changing the ambience and more importantly the menu. The management has formed a core team who are working on the above conservation through a research process covering the entire area. Answer the following aspects for the Research that the restaurant management team have to do

Need Answer Sheet of this Question paper
WWW.MBAASSIGNMENTSOLUTIONS.COM
Email ID: smu.assignment@gmail.com
PRAKASH - 09741410271/ 08722788493

MARKETING RESEARCH

1. List and briefly explain the various methods of choosing a sample instead of the entire target population while conducting a consumer based research, for an Automobile manufacturer. Is sampling methods preferable over choosing the entire population for the manufacturer for a research process of a feasibility study of launching a new car model?

2. Preparation and presentation of a Research report is also as important as the research process. Discuss this statement from the viewpoint of a research agency on behalf of client who are a leading corporate. What are the steps involved in preparation its Research report and presentation?

3. 'Swadish' is a Multi-cuisine Restaurant running for the past 20years in a Cosmopolitan area which are predominantly middle class customers. However in the past couple of years the customers have been decreasing. The restaurant management is considering changing the ambience and more importantly the menu. The management has formed a core team who are working on the above conservation through a research process covering the entire area. Answer the following aspects for the Research that the restaurant management team have to do

a. What are the objectives for the research that the restaurant management have to consider whilst conducting the research?

b. What are the various sources of Primary & Secondary data for the management to decide the reliability of the conducted research?

Need Answer Sheet of this Question paper
WWW.MBAASSIGNMENTSOLUTIONS.COM
Email ID: smu.assignment@gmail.com
PRAKASH - 09741410271/ 08722788493
       

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Seller's info

Seller's picture
Private person
Registered on August 21, 2015

Listing location

India, Maharashtra, Mumbai
Bhujbal Knowledge Centre, Bandra West, Mumbai - 400050

Seller's email address

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liamg@tnemngissa.ums.com
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