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SMU MBA SEM 4 MARKETING FALL 2017 ASSIGNMENTS
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SMU MBA SEM 4 MARKETING FALL 2017 ASSIGNMENTS

MK0015-Services Marketing and Customer Relationship Management

Q1 Define Services. Explain various characteristics of Services.
Define of Services
Elaborate the characteristics of Services
Q2 What are the criteria on which grouping of customers are done in market segmentation?
Explain the criteria on which grouping of customers are done in market segmentation
Q3 Write short notes on:
a. Frontal Attack
b. Flanking Attack
c. Bypass Attack
d. Guerrilla Attack
Frontal Attack
Flanking Attack
Bypass Attack
Guerrilla Attack
Q4 What are the various alternative strategies used in Marketing Services?
Explain the various alternative strategies used in Marketing Services
Q5 What do you mean by Customer Relationship Management (CRM)? What are the four
important steps that service providers should bear in mind while implementing one-to- one
marketing?
Explain Customer Relationship Management
Explain important steps that service providers should bear in mind while implementing one-to- one
marketing
Q6 What are the basic requirements for CRM implementation in an organization?
Explain the basic requirements for CRM implementation in an Organization
MK0016- Advertising Management and Sales Promotion

Q1 Define Advertising by highlighting its various characteristics. What are the various
objectives of Advertising?
Define Advertising and also highlight the characteristics of advertising
Explain various objectives of Advertising.
Q2 Explain the factors that affect Marketing and Advertising in India.
Elaborate factors that affect Marketing and Advertising in India.
Q3 Explain the various types of Advertising copy.
Elaborate various types of Advertising copy

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Q4 What do you mean by Advertising Budget? What are the various factors influencing
Budget Setting?
Explain Advertising Budget
Explain various factors influencing Budget Setting
Q5 Explain the various innovative use of mass media in Rural Marketing.
Elaborate how mass media is used for rural marketing
Q6 Explain the various Civil and Penal Codes applicable to Advertising.
Elaborate various Civil and Penal Codes applicable to Advertising
MK0017- E-MARKETING

Q.1: Explain Front-end & Back-end activities of Infrastructure: Building a Product system.
Explain Digital Products.
a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.
b) Explanation of Digital Products.
Q.2: List and explain the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the types of online stores in E-Malls
b) Explanation to the Parties in an E-Marketplace
Q.3: Elaborate on the Internal and External Considerations of Situational Analysis
Internal and External Considerations of Situational Analysis
Q.4: Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of
Services
a) Explanation to the 4 P’s in E-Marketing
b) Explanation to the additional 3P’s in E-Marketing of Services
Q.5: Elaborate on the Word-of- Mouth Marketing Techniques
Word-of- Mouth Marketing Techniques
Q.6: Write short notes on:
a) Customer Metrics
b) E-mail/Direct Metrics
c) On-site Web analytics technologies

MK0018– International Marketing

1 Differentiate between GATT and WTO
GATT
WTO
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing
3 What are the stages in which international markets are screened and analysed?
4 Stages
4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
6 Write short notes on the following:
a. Bill of Exchange
b. Packing list

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c. Air way bill
d. Certificate of origin
e. Consular invoice

GET SOLVED ASSIGNMENTS

VISIT WWW.MBASOLVEDASSIGNMENT.COM
Or Mail us at projectreports94@gmail.com
WHATSAPP NUMBER 9773820734

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