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4TH SEM MKT(MARKETING) SPRING 2019 SMU MBA SOLVED ASSIGNMENT
SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

MKT401- Services Marketing and Customer Relationship Management
Assignment Set-1
SET-I

1 Write short notes on:
i. Service Marketing Triangle
ii. Servuction Model
Service Marketing Triangle
Servuction Model
5
5
10

2 Explain GAP Analysis approach used for achieving conformance in services to identify various gaps that occur during the service process.
Explain GAP Analysis
10 10

3 What do you mean by Self-service technologies and customer participation in producing a service? Also explain various limitations of Self-service technologies.
Self-service technologies and customer participation
Limitations of Self-service technologies
4
6
10

SET-II

1 Explain the eight different demand situations as identified Votter.
Eight different demand situations
10 10

2 What are the basic requirements for CRM implementation in an organization?
Explain the basic requirements for CRM implementation in an
organization
10
10
3 Explain the concept of E-CRM. What are the various Opportunities and benefits of E-CRM.
Explain E-CRM
Opportunities and benefits of E-CRM

SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

MKT402 Advertising Management and Sales Promotion
SET-I

1 What are the various objectives that an advertiser has for any campaign?
Various objectives that an advertiser has for any campaign.
10
10

2 Write short notes on:
i. AIDA Model
ii. Cognitive – Response Theory of Advertising
AIDA Model
Cognitive – Response Theory of Advertising
6
4
10

3 Explain the factors that affect Marketing and Advertising in India.
Elaborate factors that affect Marketing and Advertising in India.
10 10

SET-II

1 What do you mean by Direct Marketing? What are the various strengths of Direct marketing?
Explain Direct Marketing
Strengths of Direct Marketing
3
7
10

2 Explain the concept of Sales Promotion. What are the various benefits of Sales Promotion?
Sales Promotion
Benefits of Sales Promotion
3
7
10

3 Explain the various innovative use of mass media in Rural Marketing.
Elaborate how mass media is used for rural marketing
10
10
SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

MKT403 E-MARKETING
SET – I

1 Identify and explain the problems in E-Marketing.
Explanation of problems in E-Marketing. 10 10

2 There are several stages that take place before the product reaches a customer, explain the process of online buying.
Explanation of the stages. 10 10

3 List and explain the Internal and External Considerations in Situational Analysis.
a) Explanation of Internal Considerations.
b) Explanation of External Considerations.
5
5
10

SET – II

1 What is direct response marketing? Explain its features and forms.
a) Explanation of Direct Response Marketing
b) Features
c) Forms
2
2
6
10

2 What are Blogs? List its Advantages and Disadvantages.
a) Definition of Blogs
b) Advantages of Blogs
c) Disadvantages of Blogs
2
4
4
10

3 Explain E-CRM (E-Customer Relationship Management). Elucidate the prerequisites
of E-CRM.
a) Explanation of E-CRM 5 10
b) Prerequisites of E-CRM 5

SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

MKT404– International Marketing
SET-1

1 Differentiate between GATT and WTO

Answer: GATT: The General Agreement on Tariffs and Trade (GATT) was based on conventions and not considered as an international institution. It was set up in 1947. At that time, it comprised only 23 countries.
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing


Answer:
A. International franchising
Franchising is a special form of licensing in which the franchisor makes a total marketing programme available, including the brand name, logo, products and method of operation.
3 What are the stages in which international markets are screened and analysed?

Answer: There is a four-stage process for screening and analysing international markets; preliminary screening, estimating market potential, estimating sales potential and identifying segments in the target market.

SET-2

1. What is counter-trade? Describe the various types of counter-trade.

Answer: Counter-Trade

Counter-trade is one of the oldest forms of trade wherein the buyer pays something other than money for purchase of goods and services. It is a practice that requires a seller as a condition of sale to commit contractually to reciprocate and undertake certain business initiatives that compensate and benefit the buyer.

2 Briefly discuss the role of sales promotion and personal selling in international marketing.
Sales Promotion

Answer: Sales promotion is an important tool of marketing communication because it is directed at consumers, and it involves such activities like couponing, sampling, premiums, consumer education and demonstration activities, cents-off packages, point-of-purchase materials and direct mail.
3 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice



Answer:

Bill of Exchange – A Bill of Exchange (B/E) is an unconditional order in writing by the exporter to the importer asking the importer to make the payment of a certain amount.

SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

MKT402 Advertising Management and Sales Promotion
SET-I

1 What are the various objectives that an advertiser has for any campaign?
Various objectives that an advertiser has for any campaign.
10
10

2 Write short notes on:
i. AIDA Model
ii. Cognitive – Response Theory of Advertising
AIDA Model
Cognitive – Response Theory of Advertising
6
4
10

3 Explain the factors that affect Marketing and Advertising in India.
Elaborate factors that affect Marketing and Advertising in India.
10 10

SET-II

1 What do you mean by Direct Marketing? What are the various strengths of Direct marketing?
Explain Direct Marketing
Strengths of Direct Marketing
3
7
10

2 Explain the concept of Sales Promotion. What are the various benefits of Sales Promotion?
Sales Promotion
Benefits of Sales Promotion
3
7
10

3 Explain the various innovative use of mass media in Rural Marketing.
Elaborate how mass media is used for rural marketing
10
10
SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in

MKT403 E-MARKETING
SET – I

1 Identify and explain the problems in E-Marketing.
Explanation of problems in E-Marketing. 10 10

2 There are several stages that take place before the product reaches a customer, explain the process of online buying.
Explanation of the stages. 10 10

3 List and explain the Internal and External Considerations in Situational Analysis.
a) Explanation of Internal Considerations.
b) Explanation of External Considerations.
5
5
10

SET – II

1 What is direct response marketing? Explain its features and forms.
a) Explanation of Direct Response Marketing
b) Features
c) Forms
2
2
6
10

2 What are Blogs? List its Advantages and Disadvantages.
a) Definition of Blogs
b) Advantages of Blogs
c) Disadvantages of Blogs
2
4
4
10

3 Explain E-CRM (E-Customer Relationship Management). Elucidate the prerequisites
of E-CRM.
a) Explanation of E-CRM 5 10
b) Prerequisites of E-CRM 5

SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in


MKT404 International Marketing
SET-1

1 Differentiate between GATT and WTO

Answer: GATT: The General Agreement on Tariffs and Trade (GATT) was based on conventions and not considered as an international institution. It was set up in 1947. At that time, it comprised only 23 countries.
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing


Answer:
A. International franchising
Franchising is a special form of licensing in which the franchisor makes a total marketing programme available, including the brand name, logo, products and method of operation.
3 What are the stages in which international markets are screened and analysed?

Answer: There is a four-stage process for screening and analysing international markets; preliminary screening, estimating market potential, estimating sales potential and identifying segments in the target market.

SET-2

1. What is counter-trade? Describe the various types of counter-trade.

Answer: Counter-Trade

Counter-trade is one of the oldest forms of trade wherein the buyer pays something other than money for purchase of goods and services. It is a practice that requires a seller as a condition of sale to commit contractually to reciprocate and undertake certain business initiatives that compensate and benefit the buyer.

2 Briefly discuss the role of sales promotion and personal selling in international marketing.
Sales Promotion

Answer: Sales promotion is an important tool of marketing communication because it is directed at consumers, and it involves such activities like couponing, sampling, premiums, consumer education and demonstration activities, cents-off packages, point-of-purchase materials and direct mail.
3 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice



Answer:

Bill of Exchange – A Bill of Exchange (B/E) is an unconditional order in writing by the exporter to the importer asking the importer to make the payment of a certain amount.

SPRING 2019 SMU MBA SOLVED ASSIGNMENT
Call at 8510092683
mail at assignmentsplus.in@gmail.com
Visit us at: www.assignmentsplus.in


       

Seller's info

Monika Handa
Unregistered user

Listing location

India, Delhi, New Delhi

Seller's email address

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