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Consumer Behavior: NMIMS Assignments June 2018: Get MBA solutions

at Mbaassignments1888@gmail.com

Consumer Behavior: NMIMS Assignments June 2018
GET SOLVED ASSIGNMENTS
Mail us at Mbaassignments1888@gmail.com
YOU MAY CALL US ON – 09667476793 (WHATSAPP )
Course: Consumer Behavior
1. Nokia wants to regain its market share in the smart phone category. As a Marketing Manager design a suitable questionnaire with
an objective of understanding Nokia’s customer perception in the current scenario. (10 Marks)
2. Suggest ways in which a leading brand of electronic brand can focus on ensuring customer loyalty on a long term basis (10
Marks)

Consumer Behavior: NMIMS Assignments June 2018: Get MBA solutions

3. Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech major had launched its flagship Mi TV 4 in India on
14th February 2018. The new Mi TV 4A is expected to replicate the success of its higher placed sibling with similar features on offer
and an even smaller price tag.
Xiaomi claims that the price point and specifications of the new TV series will let the Indian market shift to a Smart TV segment that
has otherwise been limited to high-end TVs. The success of the TV can be predicted by looking at the high demand of the Mi TV 4
55-inch that was launched just two weeks ahead of the new SmartTV series.
a. Suggest a suitable STP for the new launch (5 Marks)
b. How will Xiaomi’s existing image help the product category of Television (5 Marks)
GET SOLVED ASSIGNMENTS
Mail us at Mbaassignments1888@gmail.com
YOU MAY CALL US ON – 09667476793 (WHATSAPP )        

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Private person
Registered on May 12, 2018

Listing location

India, Maharashtra, Mumbai
Navi Mumbai

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liamg@8881stnemngissaabM.com
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